How to create the ideal WhatsApp Ecommerce Platform in 2021?

August 6, 2021

WhatsApp is essential for driving sales in your e-commerce platform. What should you choose from the numerous WhatsApp ecommerce integrations available to online businesses?

WhatsApp is essential for driving sales in your e-commerce platform. What should you choose from the numerous WhatsApp ecommerce integrations available to online businesses? The following is a summary of the most popular and effective WhatsApp ecommerce integrations.

The days of “fill out our contact form,” “send us an email,” and “call us” are long gone.

No more missed phone calls and ‘dead-end’ emails.

  • Automatically redirect callers waiting on your branch phone lines into a WhatsApp conversation using Voice2WhatsApp.
  • Use automation bots to keep qualified leads engaged until you are available to communicate with your leads.
  • Prevent losing potential leads by giving instant responses and grow strong relationships.
  • Let customers start a WhatsApp chat from your website. No need to outsource your live chat to a 3rd party.

While e-commerce is experiencing a huge boom, today’s consumers want things done quickly, which is why the ability to communicate smoothly and swiftly with your customers is one of the critical factors in your business’s growth.

To do so, you will need to use WhatsApp, the world’s most popular messaging app.

In this post, we will review a few of the top integrations of WhatsApp for an eCommerce enterprise and how to build them.

Methods for Integrating WhatsApp Ecommerce

Many people presume that having a website is mandatory for integrating WhatsApp into your ecommerce business, but this is not the case.

In fact, depending on your industry, you might not even have one yet. This is especially true if you are a new seller. In that case, your primary sales platform may be Facebook, where you are just getting started with customer acquisition and engagement.

We will cover some of the most popular methods for integrating the WhatsApp Business API into your ecommerce platform, including your website and Facebook page, in this section.

Opt-in Form for WhatsApp Communication

Its time for you and your customers to opt in…

A consumer may not have a question for you (or your chatbot, for that matter) immediately after landing on your ecommerce website and browsing through it.

They could be interested in a certain product that is out of stock or out of their price range. They’ll want to go to a competitor’s website and look at their availability almost automatically. However, as a business owner this is bad for business. Meaning, you want to prevent stop them from leaving, and if they do, you want them to come back and purchase from you later. With WhatsApp API you won’ get the response that dead-end emails receive. Encourage them to accept WhatsApp messages from you to do this. They’ll be notified through their preferred chat app about stock changes, product price decreases, flash deals, clearances, and more. These will tempt customers to return to your business and maybe make a purchase. They will also get a personal feel from your company and like the idea that they have the power when really its all down to you.

How to Add a WhatsApp opt-in Form to Your Site

Customers may opt-in to receive WhatsApp messages from you in a variety of ways:

  • Create an opt-in landing page with a form for them to fill up.
  • Create a pop-up on your webpage for them to input their WhatsApp number.
  • Inquire with them using a WhatsApp conversation that you already have with them (note that this is only if they have taken the initiative to reach out to you on WhatsApp, for instance, via the WhatsApp chatbot)
  • Add WhatsApp as a method for receiving communication from you to your account sign-up procedure.

Click to WhatsApp ads on Facebook

If you use Facebook as your primary business platform (for example, if you sell through Facebook Shop or a Facebook Business page and do not have a website), you can integrate WhatsApp into your ecommerce store by creating click-to-WhatsApp ads.

This is an excellent method for converting Facebook ad traffic into WhatsApp conversations, where you can take communication to the next level.

With Business WhatsApp, your teams are immediately more productive. Place your brand into your customers messaging app of choice. For sales & service chats, to notifications and newsletter delivery, turn to WhatsApp for the highest level of customer engagement.

WhatsApp – The Stitch Ecommerce Bot

The most efficient and simple methods is to add a WhatsApp Stitch ecommerce bot, which is essentially a chatbot, just with a few adjustments. Questions and conversations which are initiated by customers will be redirected to WhatsApp instead of continuing throughout the website.

If your visitor is using a desktop or laptop computer, clicking the “Start Chat” button will launch a WhatsApp Web window (or offer the customer to enter their mobile in order to move the chat to their mobile device)  where the conversation can continue. If they are using a mobile device, it will take them to their WhatsApp chat app.

One significant benefit of transferring these chats to WhatsApp is that the user can then take advantage of all the features that WhatsApp has to offer. This includes location tracking (useful for delivery notifications), the ability to send multimedia messages and documents, and much more.

Integrate the WhatsApp API into your ecommerce platform with Stitch…

If you are serious about using WhatsApp for your ecommerce company, you’ll need to sign up for the WhatsApp Business API first.

While the WhatsApp Business app is free to download and use, it does have certain restrictions, including the inability to do the ecommerce connections listed above.

Stitch is an official and approved WhatsApp Company Solution Provider (BSP) that can assist you in gaining access to the WhatsApp API as well as setting up integrations for your ecommerce business. Simply contact our team if you want to learn more about how we can assist you.

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