Increased Productivity in CRM with Click2WhatsApp and Bulk Broadcasting

November 22, 2023

Time is not only a resource in the world of business communication; it is also the foundation of productivity. Technology is changing the way businesses interact with their customers. CRM (Customer Relationship Management) systems, in particular, have brought about a revolutionary change in this regard. Outreach efficiency is being redefined by the addition of click-to-chat functionality, particularly when utilising an integrated WhatsApp solution, and bulk broadcasting capabilities.

Reviewing Conventional vs. Contemporary Methodologies

In the past, contacting a client on WhatsApp required multiple steps: putting in their contact details, closing, then opening the messaging app, and then writing a message. This procedure would take roughly four minutes for each contact on average. While this might not sound like much, in high-volume environments, these minutes quickly add up.

Compare this to the more contemporary method made possible by a CRM system's integrated Click2WhatsApp capability. With this feature, the procedure takes under twenty seconds. Here, the efficiency gain is transformative rather than just incremental.

The Influence of Mass Media

The bulk broadcasting feature within a CRM solution introduces a paradigm shift in messaging, going beyond the efficiency of individual contacts. Imagine having the ability to broadcast a message to every contact on a list that you have filtered and chosen within your CRM at the same time. This is about expanding your reach, not just saving time.

Efficacy in Numbers

Bulk broadcasting causes the outreach volume to explode with little effort. The 96% open and read rate that this strategy attains is incomparable to that of conventional techniques like emails or phone calls. It's revolutionary in terms of efficacy and efficiency.

Measuring the Effect

Now let's examine the figures. A sales representative would have needed to spend 80 minutes a day if they had previously spent 4 minutes manually entering and messaging each of their 20 contacts. This time is reduced to under 10 minutes with click-to-chat (circa 30 seconds per contact). That equates to a daily savings of 70 minutes, or roughly 5.8 hours, each week!

The time savings increase even further with bulk broadcasting. With the use of modern techniques, tasks that would require hours or even days to complete can be completed in minutes, reaching a far larger audience and ensuring higher engagement rates.

Strategic Advantages

  • Effective Resource Distribution
  • Employees can refocus their attention on more strategic tasks like customer service, lead nurturing, and closing sales with the time they save.
  • Enhanced Dialogue with Clients
  • Customer engagement and response rates are increased by the high open and read rates of messages, which guarantee that your message is received and taken into consideration.

Outreach Driven by Data

Every interaction is recorded and examined thanks to integration with CRM, enabling future communications that are more individualised and focused.

Execution and Education

Getting on board with this technology is just half the fight. It is imperative to have proper training and comprehend its strategic application. Workers should be knowledgeable about how to use these tools to increase outreach and customer engagement in addition to their technical skills.

Business Communication's Future

These technologies should advance in sophistication as time goes on, incorporating automation for even more tailored communications and analytics for more profound understanding of consumer behaviour.

In Summary

Not only is the Click2WhatsApp feature a step forward, but business communication is completely redesigned with the integration of bulk broadcasting in CRM and an integrated WhatsApp solution. Consumer facing Businesses have the opportunity to attain unparalleled levels of efficiency and customer engagement by significantly reducing the time spent on manual processes and boosting the efficacy of outreach initiatives. Not only is this advantageous in today's business environment, but it's a must.

Stitch can help with your WhatsApp solution. Get in touch to find out more!

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