Infobip and Stitch both connect businesses to the WhatsApp Business Platform, but they are built for different buyers. Infobip is a global cloud communications platform, often described as CPaaS, offering WhatsApp alongside SMS, voice, email, RCS and other channels, usually through APIs. Stitch is a UK WhatsApp platform built for teams that want a working inbox from day one.
This guide explains the difference so you can pick the right type of provider. If you want to see Stitch running, book a demo.
CPaaS stands for communications platform as a service. A CPaaS provider gives developers APIs to send and receive messages across many channels, then the business builds its own experience on top. It is powerful and flexible, and it assumes you have developers to build and maintain the integration.
Infobip is one of the largest providers in this space, working with enterprises, banks, telecoms and app businesses around the world. It also offers its own conversational tools and a contact centre product.
A WhatsApp team platform gives you the finished product: an inbox, user accounts, assignment, templates, broadcasts, reporting and CRM connections. Stitch is this type of provider. We built msgboxx on the official WhatsApp Cloud API and deliver it as a web app, a Chrome extension and a mobile app.
Our guide to what a WhatsApp Business Solution Provider is explains how both types relate to Meta.
Infobip suits large organisations with engineering teams, global audiences and many channels, for example a bank sending authentication codes worldwide or an app embedding chat into its product. If your requirement is high-volume, multi-country messaging built into your own systems, a CPaaS is designed for that.
Stitch suits UK businesses that want their people working in WhatsApp together: estate agents, recruiters, car dealerships, trade counters and professional services firms. These teams need a shared inbox linked to the CRM, not an API project. Read how UK accounting firms are moving client communication to WhatsApp for an example.
Yes. A business can move its WhatsApp number between providers, and with planning you can keep your number. See our guide to switching WhatsApp API providers without losing your number.
Whichever route you take, the same questions separate a good fit from a costly mistake. Ask who owns the WhatsApp Business Account and the number, how template messages are created and approved, how Meta's message fees are passed through, where data is stored, and what reporting managers get. Our checklist of questions to ask a WhatsApp Business platform provider covers these in full.
It is also worth asking how the provider handles quality. Meta monitors how recipients respond to your messages, and a poor quality rating can slow your ability to scale. A team platform should give you templates, opt-in tools and reporting that keep quality high without you building them yourself.
With a CPaaS, day-to-day running usually sits with the technical team: monitoring webhooks, updating templates through the API and maintaining the integration as Meta changes its platform. Meta changes things often. In October 2025 messaging limits moved from individual phone numbers to the business portfolio, and in October 2026 service messages started to be charged beyond 1,000 free per number each month.
With Stitch, those changes are absorbed by the platform. Your team keeps working in the inbox, and we update the connection behind it.
If you have developers and need many channels across many countries, look at a CPaaS such as Infobip. If you want a UK team using WhatsApp properly within weeks, book a Stitch demo.
