Internal business communication is a key functional aspect of today’s offices. You can’t leave your cubicle to walk up to your teammate’s desk every time you have a query. And if you are still using emails for internal conversations, then you are not using email for its original intended purpose. The trouble is, email, whilst still absolutely essential has become left behind when compared to frequently used tools such as WhatsApp & Messenger.
A digital platform where instant interaction is facilitated is much appreciated and almost a necessary requirement for the modern workspace. While IM & Chat is a well-seasoned technology in our personal lives – instant messaging applications tailored especially for professional communication are in their infancy . One could argue that Slack & MS Teams do the job well enough, but the multitude of channels offered by Slack’s format can make direct messaging confusing, to say the least. Many end users simply don’t adopt the platform.
Human nature is to simply follow the path of least resistance, thus falling back to good old WhatsApp with its trusted speed and ease of communication. Facebook – the organisation that owns the IM app recognises this and has even launched a business counterpart for the messaging app, WhatsApp Business last year. This is very much aimed at sole traders, and not the enterprise market. However, research conducted into the issue has yielded that although a good number of individuals use WhatsApp for communicating at work – they’d prefer an alternative messaging solution. Email & Slack (or Teams/Skype etc) don’t provide your workforce with the tools they need to collaborate effectively.
If you refer to the Terms and Conditions of WhatsApp, you will find that it explicitly states that using the messaging app for any non-personal use is prohibited. Yet, close to 500 million use it daily for professional reasons.
It becomes imperative under such regulations to search out another platform that facilitates communication and collaboration between departments at work.
Think Microsoft Teams and Slack. Unified communications tools such as these are usually more complicated in how they function and a natural deterrent for new users. WhatsApp with its simple user experience is popular for this very reason. Additionally, sharing digital content over unified communications tools isn’t as convenient as doing the same over a messaging app like WhatsApp.
Now, that we’ve ascertained that WhatsApp shouldn’t be your go-to communications platform for professional purposes.
If you’re in need of a professional communications & messaging solution for your workspace, you can get in touch with us. We work with several such solutions providers and can help you select the digital workplace interaction tool that is most compatible with your needs and addresses all the concerns raised in this post.
Keep WhatsApp for making weekend plans with your work buddies or catching up with your friends and family. You need something a little more professional on the work front. A communications tool that allows you to seamlessly discuss and delineate your work responsibilities will help you perform better at work. WhatsApp with its multiple distractions and colourful emojis and gifs is hardly the space for professional communication!
Just ask friendly our Bot – Stitch. He sits on the bottom right hand side of this screen. Just ask him to arrange a call back from one of our team to find out more about our approach to messaging heaven!