Using WhatsApp for Sales and Marketing

April 25, 2024

With over two billion users worldwide, WhatsApp becomes a formidable force in sales and marketing. Businesses are looking to increase engagement and conversion, therefore it's critical to comprehend WhatsApp marketing's potential. This article explores the astounding numbers that support WhatsApp's popularity and provides tactical advice on how to use the service to strengthen your marketing campaigns.

Differing Rates of Engagement and Conversion

With over 140 billion messages exchanged everyday, WhatsApp has an incredible volume of communication flow. The significant significance that the platform plays in communication is demonstrated by this high level of activity. What's even more significant for marketers is that WhatsApp has a 45% to 60% conversion rate. This indicates that 45 to 60 people will act, such as making a purchase or registering for a service, for every 100 users who get a message. With conversion rates so high, WhatsApp is a priceless tool for companies looking to boost consumer engagement and boost revenue. These rates are unmatched in the field of digital marketing.

User Communication and Duration of Time

On Android devices, the typical WhatsApp user logs on for roughly 33.5 minutes every day. Deep involvement is indicated by this length of time, which gives marketers plenty of opportunity to draw viewers in with interesting interactions and information. Moreover, the platform's widely used interface and ease of use allow for continuous connection between customers and companies, increasing the possibility of long-term engagement.

Market penetration and worldwide reach

WhatsApp is a worldwide phenomenon rather than merely a chat app. The platform has enormous potential for market penetration, with estimates of approximately 3 billion unique active users by June 2024—a 7% increase from the previous year. Currently, WhatsApp is used for marketing by around 50 million companies worldwide, taking advantage of its wide audience base to target a variety of markets.

Excellent Opening Rates

The 98% open rate of WhatsApp marketing, which far outperforms other platforms, is one of its most notable benefits. This data emphasises how practically all messages sent through WhatsApp will be seen by the intended recipient, giving advertisers a great chance to have a significant influence with their messaging campaigns.

Proactive Communication and Increased Sales

Starting proactive WhatsApp messaging can have a big impact on your business. 20% of businesses reportedly saw a boost in income after implementing proactive messaging techniques on the platform. In order to improve customer experience and promote brand loyalty, this strategy entails contacting customers with tailored messages, offers, and updates.

Automation and Effectiveness

The way businesses engage with their clients can be revolutionised by integrating Chatbots on WhatsApp. By increasing lead creation by more than 500%, these bots can expedite customer support and guarantee that user inquiries are handled effectively. Chatbots may manage purchases, help schedule appointments, and instantly respond to frequently asked inquiries. This allows businesses to free up resources while still ensuring that their customers are satisfied.

Customer Preferences and Tailored Promotion

Personalised marketing messages increase consumer engagement, according to a substantial 72% of consumers. Because of WhatsApp's platform's ability to facilitate personalised communication, companies can adjust their messaging according to user preferences and past interactions. Long-term client relationships and the development of trust depend heavily on this kind of individualised interaction. Additionally, 66% of users said they made a purchase after corresponding with a brand on WhatsApp, demonstrating the platform's efficiency in generating sales through face-to-face engagement. Furthermore, 21 percent of users interact with marketers using Facebook or Instagram click-to-WhatsApp advertising, illustrating WhatsApp's easy integration with other social media networks to improve marketing tactics.

Final Thoughts

With its large user base and rich feature set, WhatsApp is a vital tool for marketers everywhere. Through the utilisation of the platform's exceptional communication skills, worldwide reach, and elevated engagement and conversion rates, enterprises can substantially augment their marketing tactics and attain noteworthy expansion. WhatsApp marketing sticks out as a crucial factor in determining how customer interaction will develop in the future as digital communication continues to change.

WhatsApp Business is designed for single users and has a limited feature set. For true Sales & Marketing solutions and for teams, WhatsApp have released the WhatsApp Business Platform (read about it here). This powerful tool opens up endless possibilities for sales & marketing and is designed for automation, collaboration and integration at scale.

Stitch can help with your WhatsApp Business Platform Solution.

Take the next step

Book a Call