You have centralised email, so why aren't you centralising WhatsApp?

June 14, 2023

It's not unusual for businesses to utilise social media and messaging apps to engage with clients. However, when it comes to streamlining communication channels, many businesses have only centralised email and not yet other platforms like WhatsApp. Centralising such popular communication platforms can present an array of benefits for any business. Here is a summary of some of those...........

Professionalism and Branding

With a centralised WhatsApp Solution utilsiing the WhatsApp Business Platform you gain the opportunity to present a more professional and unified image of your company. The business profile lets you showcase your brand, provide important business details and even establish an automated greeting or away message.

This feature isn't available for individual WhatsApp users. When employees use their personal accounts to communicate with clients it creates inconsistency in the brand's image and voice. This inconsistency can confuse clients and can potentially lead to a loss in credibility and clients.

Efficient Management of Client Communication

In an environment where every employee uses their personal WhatsApp account to interact with clients it's impossible to keep track of conversations and ensure the quality of customer service. With a centralised platform, however, it's easy to monitor communication and ensure all clients receive timely and accurate responses.

Advanced Automation and Tools

With the WhatsApp Business Platform you can automate messages to provide quick replies to frequently asked questions, send greeting messages to clients and set up an away message when you're not available. This makes your communication more efficient and helps ensure that no client enquiries slip through the net.

Moreover, the platform offers valuable business tools which allows integration with other software. This means you can view and manage your client communication over WhatsApp in say your CRM.

Improved Data Security

Using personal accounts for business communication can pose significant data security risks. Centralising communication mitigates this risk. It provides a controlled environment for business communication, reduces the risk of sensitive data leakage and enhances the privacy of employees by separating personal and business communications. The data ultimately stays within the business and access it restricted instantly where needed.

Comprehensive Metrics and Insights

The WhatsApp Business platform offers business centric metrics that aren't available in personal accounts. You can track how many messages were successfully sent, delivered, and read. These metrics offer valuable insights into client engagement and help you make informed decisions about your communication strategies.


In the era of digital communication, the importance of centralising your WhatsApp messaging cannot be overstated. Just like how centralised email helps streamline your business operations, centralising WhatsApp can yield substantial benefits, from enhancing professionalism to improving communication efficiency and security.

Remember, every interaction a client has with your brand can make a significant impact on their customer experience. Centralising WhatsApp can ensure each of these interactions is consistent, timely and in line with your brand's values.

If you are considering centralising your WhatsApp solution Get in touch to find out more!

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